Toyota Motor Corporation - Losing 'The Toyota Way'? |
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"As grave as the current troubles are, they are symptomatic of a larger problem at Toyota: It got carried away chasing high-speed growth, market share, and productivity gains year in and year out. All that slowly dulled the commitment to quality embedded in Toyota's corporate culture."1 - BusinessWeek, in March 2010. "We maybe slacked in some of our core principles [like] attention to the basics of manufacturing. It was as if we were engaged in car manufacturing in a virtual world and became insensitive to vehicle failings and defects in the market. Now we understand the gap between virtual world and real world, and we're working hard to fill those gaps. We want to pursue the basic performances in our cars-run, turn, stop-and secure the confidence of our customers."2 - Akio Toyoda, President of Toyota, in July 2010. Crisis at Toyota
Crisis at Toyota cont.. - Next Page>>
1] Alan Ohnsman, Jeff Green, Kae Inoue, David Welch, Margaret Cronion Fisk, Doron Levin, Ian Rowley, Makiko Kitamura, Yuki Hagiwara, "The Humbling of Toyota," BusinessWeek, March 22, 2010
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